Forests

Hello all, and welcome back.

Our last post gave insight on the foundation of why we are doing what we are doing and the vision that we have for our world. However,  it is deeply important for a business to be aware of the outcomes from where their product is sourced and the impact it develops. This is no different than our own. Lets dive a little bit deeper into our bamboo. 

There are a variety of reasons that we use bamboo as the main type of material in our designs. Did you know that bamboo is the fastest growing plant on Earth? Bamboo can grow at a pace of 3 meters a day in some sub species. It is easily grown, easily harvested, and easily spread. In one of our watch, it requires about __ full stalks of bamboo to make one of our watches. You may see a lot of watches being made today offering a variety of different woods and colors. Unfortunately, a large variety of the companies making these seem to forget about the entire cycle. Many other trees that are used, such as ebony, can take up to 30 years to regrow and release all of the carbon dioxide that the tree has sequestered. This forces animals out of their home and adds to the problem of climate change. For us, it came down to this question. Why would choose to use other wooden sources that horribly impact local communities and the habitats for many types of animals when you don't need to sacrifice the quality of design? Bamboo spreads back rapidly, and as a business we replant at least 10 trees in degraded rainforests that have been harmed by agricultural cultivating and logging.

The concept is simple. Buy a watch, create a park. Buy a watch, change the world the way you want to see it. In this way, we can coexist and keep balance to forests that we rely on and the biodiversity they provide at the same time we are having a producing or quality watches. Its a no brainer! If you have any suggestions on where you would like to see more parks, don't hesitate to let us know below!

Unfortunately, many businesses focus on what you'll hear is "the bottom line". This solely focuses on the economic gains a company  gains, often for the top employees of the company. We aim to never strive towards this kind of business. Think about how much better the world would be if more attention was given to giving back to the communities that your business depends on for production and development. Each piece can coexist symbiotically like a well oiled engine if done correctly. A successful isn't defined by the amount of monetary wealth a company has. A successful company is defined by the value it adds and provides.

Our next post will be focusing on the importance of renewable energy development and what we are doing to contribute to having our grid reliably ran on clean sources. Thank you, and see you at our next post!

"We are all connected. We are all in this together."